Medical Marketing and Media - Lipitor tops list of Rx searches online
PFIZER’S LIPITOR was the most searched-for prescription drug on the Web in 2004, according to PharmacyChecker.com, a site that collects and reports on customer feedback regarding online and mail-order pharmacies.
PharmacyChecker.com examined more than 600,000 searches to its site by over 1 million consumers looking for low-cost prescription drugs during 2004.
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Of the top 20 most searched-for Rx drugs on the Web last year, 18 were brand-name drugs. Lisinopril and Atenolol were the only generics.-Stephen McGuire
Copyright CPS Communications Sep 2005
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